The Liberals have come out and described Mr. Harper and Mr. Layton as "career politicians" in one of their latest attack ads. Is this wise?
The Liberals' strategy has been to shy away from promoting Mr. Ignatieff as the great leader (unlike what the Conservatives have done for Mr. Harper - even going as far as to rebranding the government and calling it the "Harper Government" - and what the NDP have done for Mr. Layton). Instead, Mr. Ignatieff has focused on his "team". I have news for you Iggy, some of your caucus members are career politicians, including your school mate, Mr. Rae.
This is not an effective attack and it should be dumped. Obviously, the Liberals are trying to fight back the NDP surge and making their ad buy effective by lumping Mr. Harper and Mr. Layton in the same attack. If you really wanted to do that, you might have focused on their idealogical platform extremes, i.e. right vs. left. The message would be that Liberals represent the moderate, middle-of-the-road political stance that will resonate with most Canadian families and business.
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